THE ETHOS
We choreograph cultural 
shifts through fearless creativity.
We build work that outlasts the fads. 
THE EXPERTISE
Forged in motorsport 
, our expertise is lived.
We translate paddock-tested precision and high-stakes production into global brand campaigns. 
THE EXECUTION
We are curious , vigilant, and driven by value. Uncompromising quality is our baseline. We operate with total transparency and zero hesitation.
THE STORY
A REBEL FOUNDATION FORGED IN THE TRENCHES.
More than two decades ago, we launched with a different kind of mission. Rooted in skateboarding, snowboarding, motocross, and vibrant youth culture, our foundation was built on radical authenticity. We have never been a classic agency. We strive to change minds, touch hearts, and choreograph cultural change through positive creativity.
That rebellious foundation has evolved into a global communications force. Led by creative Swiss Army knife Oliver Schran, we scaled our hands-on expertise from the trenches into the high-stakes world of international motorsport. Operating as a highly versatile, creative Special Ops unit across more than 30 countries, we scale our footprint exactly to the mission.
Whether spearheading core brand marketing for VANS across Central Europe, producing the Tribeca-featured documentary „That’s the Way“ (2010), embedding within various Red Bull communication teams, creating Formula 1 promotion pieces, or serving as the digital media backbone for the Red Bull Junior Team and Red Bull Rookies Cup since 2008, the scope of our work constantly adapts, but our philosophy never wavers.
THE CORE TEAM
As a Senior Creative Director and Producer, Oliver Schran leads the3rdlevel with over two decades of high-end multimedia and marketing experience. After building a strong foundation as a Marketing Manager for Vans early in his career, he transitioned into independent production.
Coming straight from the production trenches as a working photographer and solo filmmaker, he successfully scaled his technical expertise to execute more than 100 global event projects for Red Bull.
His deep roots in international motorsport have taken him to the absolute pinnacle of racing, including working within Formula 1. Having operated across more than 30 countries, his career spans everything from co-founding the Alpencup MX Series to building scalable digital content engines for global brands.
Today, he operates at the intersection of strategic marketing vision and flawless execution.
Robert Seeger is an Austrian keynote speaker who brings an unconventional mix of academic depth and provocative digital expertise to the stage. As the founder of Kommunikationskunst, he has spent nearly 20 years shaping bold communication strategies for global players such as Red Bull, Lufthansa, and Microsoft.
Known for his highly entertaining, "rock 'n' roll" presentation style, Seeger expertly breaks down complex topics like AI, Employer Branding, and Change Management.
He challenges leaders to ditch boring PowerPoint meetings in favor of genuine corporate culture, creativity, and disruptive innovation.
Former European FMX pioneer Sebastian "Busty" Wolter brings his global competition experience directly behind the camera. Having helped shape the European Freestyle Motocross scene as an elite athlete, he transitioned his deep-rooted insider perspective into high-end media production.
Today, he directs and produces authentic, precision-driven visual content and editorial platforms for the action sports and racing industries.
Busty knows exactly how to capture high-stakes action because he’s lived it, seamlessly translating raw adrenaline into premium brand storytelling.
Florian "Flo" Hagena is a highly versatile professional photographer whose career spans over 25 years. While deeply rooted in extreme sports as a long-time senior photographer for Red Bull, his expertise extends directly into the highest levels of the corporate and political worlds.
Flo seamlessly navigates high-pressure environments, having photographed the majority of DAX-listed CEOs as well as global political figures like Angela Merkel.
From the paddock to the executive boardroom, he brings elite technical precision and a unique visual style to every subject.
Matt Mougel is a French visual storyteller, filmmaker, photographer, and custom bike builder who blends his passion for adventure bikes with high-end media production.
As an X-Games medalist recognized for his exceptional action-sports cinematography, he has documented extreme remote landscapes, including a grueling 4,700-kilometer self-supported off-road expedition across Morocco. Renowned for designing bespoke bicycles like his famous "Volcano Racer," Mougel also collaborates with major global outdoor and tech brands as a creator and official ambassador.
As an X-Games medalist recognized for his exceptional action-sports cinematography, he has documented extreme remote landscapes, including a grueling 4,700-kilometer self-supported off-road expedition across Morocco. Renowned for designing bespoke bicycles like his famous "Volcano Racer," Mougel also collaborates with major global outdoor and tech brands as a creator and official ambassador.
Andre is our crew’s resident nerd. He was building tech for the snowboard industry in the '90s before most people could even spell "internet." Today, he’s fully plugged into the Matrix, using AI to hyper-optimize his daily work (which the rest of us never really understood anyway).
Eddie Lee is a first-generation Korean American, born and raised in Los Angeles, California. His need for all things fun led him to follow his passions early on in life. These came in the form of anything that rolled, slid, or floated — surfing, skateboarding, snowboarding, and, of course, riding motorcycles.
In 2014, he established Iron Vault Studios so he could offer photography services for any type of visual need. On site, in studio, on location or abroad, Iron Vault Studios can provide high quality images.
In 2014, he established Iron Vault Studios so he could offer photography services for any type of visual need. On site, in studio, on location or abroad, Iron Vault Studios can provide high quality images.
Hitoshi Kajino is a Japanese creative director and CEO of Fuel Media Co., Ltd., a Tokyo-based production agency specializing in high-end commercial visual media.
He is recognized for producing and directing campaigns for global brands like Sony, Red Bull and TV Networks like ESPN.
His focus is action sports, outdoor subcultures, and adventures like freestyle motocross and fly fishing.
While not a single person, "The Specialist" is arguably the most powerful member of our crew. Representing our curated global network of elite freelancers, directors, and technical operators, this entity exists wherever the job demands.
We don't believe in bloated agency overhead; instead, we tap into a deeply vetted black book of the absolute best in their fields.
From a specialized FPV drone pilot in Iceland to a motion graphics savant in Tokyo, we scale our team with surgical precision for every specific mission.
WHERE WE THRIVE
We reject heavy overhead to deploy a global network of elite specialists we have trusted for decades.
By design, we do not work with everyone.
We thrive in partnerships built on radical authenticity, where visual excellence is non-negotiable and the courage to challenge the status quo is actively wanted.
If your brand prefers playing it safe in endless corporate approval loops, we are not the right fit.
Rapid execution beats bureaucratic hesitation—this has been our belief since day one.
For brands that value structural clarity, truth-led scaling, and unfiltered progress, we are here to build something extraordinary together.
THE ORIGIN OF THE
In Jack Finney’s classic short story, The Third Level, New York’s Grand Central Station operates exactly as you would expect: two main levels that are crowded, strictly scheduled, and entirely predictable.
Everyone knows where the tracks go, and everyone follows the exact same well-worn paths. But the protagonist stumbles upon a hidden, mythical "third level"—an alternative route that transcends the daily grind and offers an escape into something entirely authentic.
That concept perfectly mirrors how we operate.
The traditional agency world is stuck on the first two levels. It is a crowded space bogged down by bloated overhead, safe choices, and endless corporate approval loops. When the standard route is too slow or too compromised by bureaucracy, we provide the alternative.
"The 3rd Level" represents our commitment to bypassing the noise.
It is the route you take when you demand rapid execution, radical honesty, and unfiltered progress. Instead of forcing you down a standard corporate track, we tap into our global network of elite specialists to deliver uncompromising visual excellence. We take you off the standard track to find the extraordinary.
3RD LEVEL
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