A Comeback with a Social Media Focus

Reactivation: We Co-founded the series in 2023 to resurrect the legendary Alpencup MX Series.
Goal: Defined a mission to establish a professional, license-free, multi-national event series that is highly accessible and easy to join for every rider.
Scale: Finalized a debut season schedule featuring eight events across three countries for 2024.

Infrastructure: Design and programming the complete digital ecosystem, including the new website and online shop.
Core Functionality: Enabling streamlined processes for sales, start number allocation, and online event sign-ups to ensure rider ease-of-use.
Marketing: Creation of a unique brand image (incl. Logos, Poster, etc.) and all necessary marketing tools for consistent promotion across online and offline channels.

Execution: All media logistics, personally handling photo, video production, and social media content across all debut season events.
Overshoot: Achieved massive growth, becoming Europe’s largest license-free, multi-national MX-Series in the inaugural 2024 season.
Metrics: Attracted nearly 2,000 participants and over 10,000 spectators, far exceeding the original goal and setting the benchmark for the following season.
Achieved significantly better social media engagement than expected from the target group.

All Details and Numbers can be found in the Marketing and Sponsoring Report.