Event Film Production

Red Bull Dirt Diggers

OVERVIEW

The Red Bull Dirt Diggers event brought together top FMX and freeride talent at a newly designed three-stage freeride area in Dinslaken, Germany. Our brief was to produce moving-image content across formats (event highlight, web clips, social media) and drive engagement through both the brand’s and riders’ channels.

Expertises

Cross-platform Video ProductionMotorsportPost ProductionSocial Media

Services

ConceptContent CreationDigital DistributionFPV Drone

SUMMARY

Planning & Live Event Job

Production planning and execution of the video shoot—covering event highlight programme, web clips and social-first content. Embedded with the event team on-site. The focus was to capture various content for special Social Media clips, rapid edits and distribution, including behind-the-scenes footage and rider-driven posts to amplify brand reach.

Digital Reach & Engagement

Development of a social media activation strategy: collaborating with riders to distribute content directly via their profiles, increasing organic reach and engagement.
Ensured alignment of visual style, brand messaging and channel-specific formats (Red Bull TV, web, Instagram/YouTube)

Outcome

Delivery of a rich suite of assets (highlight clips, vlogs, athlete-driven posts) that significantly extended the event’s digital footprint, enabled content distribution across multiple platforms and rider channels, and reinforced the brand’s leadership in action-sports production.