Social Media & Content Distribution
Red Bull Motorsport
Our dive into social media and content distribution began in 2007 to support the Communication and Motorsport Marketing for Red Bull. This was long before Facebook or Instagram became the giants they are today.
Back then, we were “hacking” MySpace layouts to infuse them with the authentic Red Bull vibe, building a community on what was then the biggest player in the social networking game.
We even developed our own proprietary community platform for Red Bull X-Fighters using Ning, as Facebook hadn’t even entered the mainstream consciousness.
Looking back, launching a dedicated social platform seems like a wild idea, but at the time, building bespoke online communities was a cutting-edge approach.
Beyond motorsports, we supported the Austrian brand on projects like Red Bull Art of Motion (Freerunning), Red Bull Flying Bach (Breakdance), Red Bull King of Rock (Basketball), and Red Bull Streetstyle (Soccer) helping craft and distribute engaging content that connected with diverse audiences.
With over 2 decades of experience in digital communication and content strategy for global brands, we combine hands-on creative direction with strategic content operations management to drive multi-channel distribution.
We excel at fostering cross-functional team collaboration and aligning creative efforts with strategic goals, ensuring every campaign drives brand growth and meaningful audience connection.
You’ll find two Project Examples below including key results:
Expertises
Services
Content Management & Communication Workflow
Red Bull X-Fighters
(53 Events / 22 Countries in 10 years)
Coordination and organisation of all multimedia assets (video, photos, text) from production teams on-site during events, while managing pre- and post-event communication on the Red Bull X-Fighters website. Content distribution to core motorsport media through established network connections to maximize reach and visibility.
02. Coordinate Social & Web Publishing
Management of overall content flow and website updates while collaborating with other specialists. Ensuring the alignment between web and social output by coordinating & checking incoming material from multiple production teams.
03. Team Communication & Quality Control
We served as the key liaison between multiple production teams, athletes and Red Bull’s communication lead, ensuring content consistency and quality across web and social channels while fostering a smooth, collaborative workflow.
Building and Leading Social Channel Strategy
Red Bull Motorsports Channels
01. Build strategy fitting the online infrastructure
Designed a tailored strategy to seamlessly integrate the motorsport subchannel into Red Bull’s web and social ecosystem, creating a logical flow that maximizes traffic from social media to the Red Bull website.
02. Coordinate editorial planning & team collaboration
Developed a targeted content plan and recruited editors to ensure consistent, authentic, and multilingual (localized) posts that engage the motorsport audience and guide them to redbull.com and redbull.tv for both global and localized long-form content.
03. Lead Performance Analysis & Strategic Optimization
Monitored key performance metrics regularly to evaluate content effectiveness. Used insights to optimize the editorial plan and distribution approach, ensuring continuous growth and stronger audience engagement.
RED BULL Motorsports Channel
Alpencup Motocross Event Series
Alpencup Motocross Event Series
Moto Soul – Video Series
Moto Soul – Video Series
Presentation Design & Visual Identity