Moto Soul – Video Series
DELIVERABLES
- Video Production
- Post Production
- Photography
- Social Media
AWARDS & MENTIONS
- Western Digital Photo Contest Winner
CLIENT
RESULT
End-to-end production and 360° communication strategy
Production of a strategic mini video series for Red Bull Media House that authentically captured motorcycle culture and lifestyle.
Creation of a 360° content and distribution strategy across owned and partner platforms to broaden audience engagement and deepen brand connection. The series remains a flagship example of immersive storytelling featured on Red Bull channels.
1
Content Goal
The series Moto Soul looked at the spirit of adventure shared by motorcyclists worldwide and specifically aimed to reach beyond the dedicated motorcycle scene by showcasing universal themes of passion and lifestyle.
2
Earned / Non-Owned Distribution
Achieving maximum reach required thinking beyond owned channels: our ‘Bridge Strategy’ utilized static, easily-sharable content to convert print readers and social followers into video viewers.
- Photographic work for various print stories
- Covert print readers into social followers (QR Code in print story)
- Authentic awareness through crossposting of images, social assets from the protagonists
3
Key Results & Global Impact
Despite the lean team, the Moto Soul series delivered significant measurable impact, validating the strategic use of cross-media distribution and protagonist engagement.
4
Impact & Reach
Despite the lean team, the Moto Soul series delivered significant measurable impact, validating the strategic use of cross-media distribution and protagonist engagement.
Social Media & Content Distribution
Red Bull Junior Team
